Wildflower Group
The Wildflower Group decided to rebuild its community after laying dormant for over four years. They came to us because they wanted to revitalize their brand and image, use this new start as a fresh start. WFG is a community that provides support and resources for divorced and widowed women.
Old Logo
Their old logo was designed in the mid-2000s and contains multiple images of clipart. It is also a busy logo with too many elements that make it hard to scale down in size.
New Logo
The new logo incorporates the revitalized feel. The woman's face is ambiguous to race or creed and her head is tilted upward to signify strength and pride. Overall, the goal was to make the logo pretty and modern so members of the community would be proud to wear it on their person or items.
Website
WFG's old website had fallen behind the times, and they need something that matched their new logo and signified a fresh approach to their community.
New Website
We wanted the website to look bright and very much alive. We kept the homepage (left) simple, yet attractive and professional.
WFG Welcome Video:
WFG Crowdfunding Campaign
Wildflower Group not only wanted to revitalize itself, but it also wanted to evolve into a larger and more modern organization that could have a bigger impact in its community. The decided to launch a crowdfunding campaign to stir up some buzz that they are back and raise funds in the process.
Crowdfunding Video
New Slogan
We made the slogan available as a sticker that people could have for a $5 donation to the crowdfunding campaign
Creating a Thought Leader
Joan, the founder of WFG, is a natural leader and we wanted to position her as a thought leader on the subject of divorce for women. A key step in establishing someone as a thought leader is to leverage their knowledge to create content that helps or informs people in the community they wish to reach.
Divorce Legal Options Part I
Divorce Legal Options Part II
