Feed It Forward

This food bank, formerly known as Adams County Emergency Food Bank wanted to stimulate it's community to rally around helping those less fortunate in their area. They came to us because they needed to create an incentive for surrounding businesses and residents to want to partner with them to help feed the hungry. After several meetings, we realized that their DMV type look was not exciting to potential partners. We then pitched an idea to them: to completely re-invent their image, and to start anew, as a brand that excites.

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Old Logo

Their old logo was a boring clipart image. It does not excite, and it also plays into the "government organization" stigma that we needed to break out from.

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New Logo

The new logo incorporates the revitalized feel. The woman's face is ambiguous to race or creed and her head is tilted upward to signify strength and pride. Overall, the goal was to make the logo pretty and modern so members of the community would be proud to wear it on their person or items. 

Media Strategy

Our team was blown away when we first stepped foot in Feed It Forward food bank. The level of efficiency and kindness was overwhelming. Our job was simple: just show who they are and what they do.

Separate Categories that Show Who They Are

Each set of videos is strategically created to emphasize one key aspect of what Feed It Forward does and who they are. 

Identity
What is "Feed It Forward?"

This is the "Welcome" video that serves to introduce the organization. We tried to include all of their distinguishing characteristics by featuring their volunteers, showing how a client goes through the line, meeting their partners, and hearing from all those involved.

2nd Annual 100s Event

One of FIF's top goals is to inspire other businesses in their community to partner with them to increase their impact. We created a video of one of their biggest events and sent a copy to all of the participating businesses.

Social Media
Volunteer Spotlight: Seniors

In addition to building an audience on social media, the Volunteer Spotlight series does two things: it thanks the volunteers who are currently donating their time to the food bank, and it encourages more people in the community to be a volunteer as well.

Working Hard to End Hunger

In order to help FIF build an online presence, we created a series of 15-30 second videos for social media that acknowledges that this food bank is another fighter in the larger war on hunger in America.